Victory Park is just one of many signature planned developments Masterplan has helped bring to reality.

News Blog

Masterplan Wins Important Zoning Cases in City of Dallas

Masterplan, a company that provides consultation services to businesses, individuals and government agencies in matters relating to land use, is pleased to announce it recently won a pair of cases related to zoning in Dallas, TX.

The applicant for the first case was the Union Uptown Dallas, LLC, represented by Santos Martinez of Masterplan. Union Uptown requested an amendment to Planned Development Subdistrict No. 110 within Planned Development District No. 193, the Oak Lawn Special Purpose District. The goal was to amend the sign regulations to accommodate brand new signage for a grocery store (a Tom Thumb franchise) in the lower level of the development. That application was approved.

“We were pleased to have our application approved to allow Union Uptown Dallas, LLC to move forward expeditiously with their project,” said Martinez.

The second case featured an application submitted by the Dallas Independent School District, represented by Karl A. Krawley of Masterplan. The DISD applied for a new subarea on the property zoned Subarea 4 within Planned Development District No. 298, the Bryan Area Special Purpose District with Historic Overlay H/77 for the Fanning Elementary School.

The purpose of the request was to create a brand new subarea that would allow for reduced parking requirements, which would in turn accommodate the recent conversion from an elementary school to a high school, as well as the proposed expansion of the existing school building. Thenew subarea will be subject to landscape and development plans. The request was approved.

“We were glad to be able to consult with the Dallas Independent School District for what promises to be an outstanding and beneficial project for children and parents in the area,” said Krawley.

Masterplan specializes in providing consulting services for businesses, individuals, utilities and government entities related to zoning in Dallas, TX. For more information about Masterplan, its work and some of its recent case successes, visit the firm’s website at

Thinking About Growing Your Restaurant Brand in Texas?

Are you interested in growing your restaurant’s brand in the great state of Texas? Over the years, our team of consultants has worked with many restaurateurs to increase their market share or bring their first franchise into the state. Our ability to do this comes in large part thanks to our ongoing commitment to education and networking here in the state.

We’re going to be at the upcoming Texas Restaurant Association (TRA) Marketplace Conference, where we’ll be speaking with hundreds of business owners about building their restaurant brand in Texas. We encourage you to come out and see us there!

The event runs July 15 and 16 at the Henry B. Gonzalez Convention Center in San Antonio, TX, and registration is now available open! Click the image to find out more


The TRA Marketplace Conference

Every year the TRA Marketplace Conference brings together some of the leaders in the restaurant industry who offer presentations andeducation about some of the leading trends in food, technology, beverages and much more. Attendees also have the opportunity to check out some of the latest products and services designed to help increase their restaurant’s efficiency.

For those of us whoare exhibitors at the event, it’s a great chance for us to meet face to face with restaurant owners, chefs, purchasing agents, caterers, franchisors/franchisees, corporate executives and representatives from all types of food service facilities and organizations. But for everyone, it’s simply a great opportunity to talk with the “who’s who” of the restaurant industry and find people who can help improve their business.

This year, the event is hosting its first Startup Showcase, which will put the spotlighton some of the most innovative new technologies and processes from companies of all sizes. The showcase will run both days of the convention, and participants in the showcase will have an onstage pitch session on the 15thfrom 2:30-3:30 p.m. at the Big Bend Ideas Stage. During this session, representatives from each company will provide attendees with a short overview of their company, their progress and their growth, as well as the various industry challenges they’re looking to address.

This is the 80thyear of the TRA marketplace, and over these many decades it has become the largest convention of its kind in the southwest. More than 500 exhibitors participate in the event each year, showcasing their food products and beverages, as well as linens, technologies, security products, kitchen equipment and supplies and more.

As Texas consultants who work with restaurant owners, we believe this to be an outstanding opportunity for us to connect with people looking to make their mark in the state. Texas is currently one of the hottest growth markets for the restaurant industry, and we can help restaurant owners achieve their growth goals.

If you’re interested in learning more about the convention or simply want to schedule a time to talk to our Texas consultants, we encourage you to contact Masterplan and we’ll be happy to provide you with further information. We look forward to seeing you at the TRA Marketplace Conference!

Peticolas Named Grand National Champion at 2018 U.S. Open Beer Championship

© 2018 United States Open Beer Championship. All Rights Reserved.

Peticolas Brewing Company, located in the Dallas Design District, reached high honors at this years 2018 U.S. Open Beer Championship. They were named Grand National Champion – winning three gold and two silver medals along the way. The beers that brought home the gold medals were Black Curtain Imperial Stout, Great Scot! Scottish Ale and Velvet Hammer Imperial Red Ale.

Masterplan has been working with Peticolas since their inception, helping them open (and stay open), acquire all the permits necessary to operate in the City of Dallas and have a taproom for patrons to sample all of their delicious and unique styles of beer.

Cheers Peticolas, you earned it!

Atelier Ground Breaking

On Friday June 29th, the new Atelier building broke ground with a new high-rise apartment in Dallas Arts District. This apartment will be a mixed-income building, reserving large studio spaces for artists to live and work in the area. There will be multiple storefronts along Flora Street, the main commercial corridor in the Arts District. The main goal for the area is to reactive the nightlife to make Dallas Arts District a 24/7 livable space.

The design was intent on having minimal impact on the surrounding arts buildings such as the Nasher Sculpture Center, the Meyerson Symphony Center and Winspear Opera House.

Masterplan worked with Zom Living to acquire the correct permitting for the site through meetings with planners and building officials within the City of Dallas.  

Four Ways Development in Dallas Benefits the City

In major cities across the country, new and redevelopment projects are taking neighborhoods by storm, adding new high-rises, commercial buildings and more. Dallas is no exception to this development craze, because when the economy is good, it’s easy for people to build.

Some residents of Dallas may get frustrated because it seems like more construction is occurring every day, sometimes causing lots of noise or interrupting otherwise beautiful views. What may seem like a nuisance, though, is actually great for the city.

When it comes to new development or redevelopment, a building is much more than just a building. Development, particularly when assisted by an experienced land use consultant in Dallas, TX, can offer the area many benefits to people individually and the community as a whole.

Attracting new people

One of the ways development can benefit the city is by bringing more people in. New developments tend to attract visitors, particularly when the buildings are new and flashy, meant for the public or will hold a highly visited retailer or entity.

Additionally, the construction or redevelopment of residential properties can help provide new homes to many residents, which can attract more people. When the population of a city grows, its economy and the liveliness of the town usually grows, too.

Creates new jobs

Another big benefit of development is its ability to create new jobs for the citizens of Dallas. The development process itself lends itself to many job positions, from land use consultants in Dallas, TX, to developers, to tradesmen and general contractors. Many skilled laborers find good employment when there are high rates of development in their cities.

Additionally, when new office and retail buildings are created, tenants will eventually fill those spaces, meaning they will open up new restaurants, shops and businesses in the city that will need a workforce. Big developments sometimes attract the headquarters of major companies, as well, which might create a large number of jobs in one go.

Boosts the economy

Naturally, when a lot of new people move to a city and new businesses set up shop, the economy is bound to get a boost. More people will be around to purchase things from the local stores and restaurants, new jobs will be there to pay people and visitors may come from other areas to shop or work, as well.

Pushes the city forward

Finally, development, both new and renovated, is critical for pushing Dallas forward into the future. Some legacy buildings are historic and crucial to preserve to maintain history, but redevelopment can help keep these buildings safe and usable.

New development allows new people and new companies to enter the area and give worn-down and underutilized parts of the city a facelift, rejuvenating the old with splashes of brand-new. Without development, Dallas’s vibrant culture could stagnate and be left behind.

Masterplan can help you plan a Dallas development

Whether you are an individual developer, business or government agency, Masterplan is your go-to land use consultant in Dallas, TX when you need help with everything from zoning to subdivisions to building permits and more. Our track record of success in helping client receive government approvals on their land use projects reflects our dedication to customer service and our years of experience. Call today to learn more!

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